The After Dinner Speaker: Your Secret Weapon July 27, 2010
Posted by janey in : business success , trackbackAre you hosting a conference and hoping to attract a large audience? Are you hoping to make your AGM super? Are you anxious about introducing your latest product or business technique to colleagues and employees? Are you struggling to promote an upcoming charity fundraiser and worried donations won’t be high enough? If you answered yes to any of these questions then the answer to your problems might just be an after dinner speaker.
Many event organisers would agree that in any of the situations mentioned above, an after dinner speaker would be their weapon of choice. And, if the after dinner speaker has a little bit of fame about them, then they might really make an impact. And that doesn’t just mean celebrity in the conventional, showbiz sense, but rather any type of renown or respect in a particular field.
As far as business is concerned, an after dinner speaker might be drafted in to speak at anything from a corporate dinner, to an AGM or a training day. This is an example of when a speaker with renown rather than fame, per se, might come in handy.Employing an after dinner speaker who is highly respected in the relevant business field could encourage more people to attend and add weight and authority to any new practices or techniques introduced at training days.
The after dinner speaker is also highly useful to fundraisers. Depending on the type of charity and the expected audience, using a famous face can be a wonderful boost. Before the event, advertising the presence of a celebrity after dinner speaker will raise interest in the occasion, as well as the charity itself. With interest comes attendance and with attendance come donations. Therefore, an after dinner speaker can really make a difference.
Don’t fall into the trap of assuming it’ll be easy to choose an after dinner speaker. A showbiz, or television celebrity may be the obvious choice, but ensure that the audience’s age, gender and any common interests are taken into consideration before making any concrete decisions.
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